Epic joins WWF to save Rhinos
Few mountain bike races in the world
traverse landscape as unique as the Cape Floral Kingdom - or as sensitive to
the impact of 21st century living. Like the fynbos, rhinos are an increasingly threatened feature in the
African landscape. The Absa Cape Epic and the World Wide Fund for Nature (WWF)
South Africa have teamed up to promote a ‘radical’ concept in the drive to
protect South Africa’s vulnerable rhino population.
The 10th staging of the Absa
Cape Epic co-incides with the global launch of the mobile game ‘Rhino Raid’, an
innovative approach setting out the challenges being faced in countering the
rising scourge of rhino poaching.
Designed and developed in South Africa
by Flint Sky Interactive, Rhino Raid is about ‘Rad’, the most rad-ical rhino to
charge across mobile and tablet screens yet. In the gameplay, Rad chases across
the African savannah thumping poachers, aiming for the kingpin of the crime
syndicates that feed Asian demand for rhino horn. The ‘free to play’
game is punctuated by WWF’s key insights into rhinos and the truth behind the
current scourge. An in-game donation option offers players the opportunity to
support WWF South Africa’s rhino conservation work.
In support of the launch of Rhino Raid
at the Absa Cape Epic, official apparel sponsor, Craft, has produced a limited
range of Rhino Raid themed cycling jerseys. When approached about Craft’s
support of the project, four-time winner of the Absa Cape Epic and Craft
athlete, Karl Platt said simply, “Let’s do this!”. Although the German resides
in the northern hemisphere, Africa and the plight of its endangered species lie
close to his heart; Karl spends many months of the year training and racing in
South Africa and is one of just 9 riders to have completed all 9 Absa Cape
Epics to date.
Defending Absa Cape Epic Mixed Pairs
champions, Erik and Ariane Kleinhans are also standing behind the project.
Ariane was thrilled to voice her support of Rhino Raid, “I’m really excited
about supporting this project. WWF is a great cause and I can’t wait to play
Erik and Ariane Kleinhans during the 2013 Absa Cape Epic Prologue
GoPro, through South African
distributor Omnico, has also come out in support of Rhino Raid. Together with
Rhino Raid GoPro will be asking riders, supporters and spectators in and around
the Absa Cape Epic to submit photos and/or video footage of “Rad Moves”.
Inspired by Rad’s heroic moves, contributions could be anything from on course
maneuvers, victory cheers or simply a ‘rad’ effort of support. Daily winners
will be announced at the evening dinner and an overall winner will be awarded
the grand prize at the end of the race - a state of the art Hero 3 camera
sponsored by Omnico. Rhino Raid’s Twitter and Facebook accounts will publish
the winning and other selected entries throughout the event.