The Untamed African Mountain Bike Race, the Absa Cape Epic, has announced its new premium cycling apparel sponsor, ASSOS of Switzerland. Race founder Kevin Vermaak recently travelled to Switzerland to finalise the sponsorship and participated in a ride with the ASSOS Werksmannschaft (the in-house product development team), including ASSOS Chief Engineer/CEO Roche Maier.
Alain Prost Rides in ASSOS Kit During the 2012 Absa Cape Epic
“The Absa Cape Epic and ASSOS have a number of similarities in the sense that they constantly strive for innovation in all aspects of their respective businesses. At the ASSOS Competence Center in Switzerland, members of the research and development laboratory share over 350 years of combined expertise in cycling apparel.”
Alain Prost Rides the 2013 Absa Cape Epic in ASSOS Kit
Vermaak concludes: “2014 will see brand new versions of the iconic Zebra-Striped Leader Jerseys that have become synonymous with hard work, dedication and excellence in the sport of mountain biking. ASSOS is a dynamic company, and is therefore the perfect partner to our event. We’re closely aligned in terms of superior quality, attention to detail, innovation and maximising rider experience and enjoyment. We believe the Absa Cape Epic, with its history of champions, is the ideal match for the ASSOS brand.”
Find ASSOS online:
assos.com
@Assos_com
facebook.com/assosofswitzerland
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