In the build up to Africa’s most grueling mountain bike event, the Absa Cape Epic, Oakley has created seven frames to match the seven leader jerseys for each stage of the 2015 race.
The much-anticipated route for the event that takes place from the 15th to 22nd March 2015 was revealed last night at Cape Town’s Westin Hotel. Seth Hulley, Oakley Sports Marketing Manager was excited about the brand’s participation in the prestigious event, “We have been the official eyewear sponsor for the Absa Cape Epic since 2012 and each year we aim to add a unique touch and make each event memorable with a focus on the rider experience. For the 2015 race we are proud to introduce the RadarLock™ frame in the corresponding colours of the leader jerseys that will be presented to the leading riders of each category and special jersey field.”
The customized Oakley frames match the colours of the stage jerseys and will be given to each winning team as part of their prize for that particular stage. The jerseys represent five categories and two special jerseys in the race:
True to the Oakley brand heritage of Disruptive by Design, the Oakley RadarLock™ is the ultimate sport performance product. The lenses are made of Plutonite®, ensuring unrivaled clarity and offering protection against high-mass and high-velocity impact. The Switchlock™ technology gives athletes access to an array of performance lenses, allowing them to adapt their vision to keep up with changing light. Engineered to meet the uncompromising demands of world-class athletes, RadarLock™ changes the game with a new definition of performance.
The steep, sharp climbs and rugged terrain make the Absa Cape Epic one of the toughest endurance events in the world. Riders are pushed to the limit and challenged not only by the terrain but the elements as well. Oakley, the first choice of eyewear for anyone that owns a bike, once again bridges the gap between basic participation and true performance.
Please visit Oakley on www.oakley.com or the Absa Cape Epic, www.cape-epic.com for more information.
Issued on behalf of Oakley South Africa by:
The Press Room
Stefanie Elliott
[email protected]
083 760 4110
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