Exxaro - Official Development Partner
Exxaro is the result of an empowerment transaction that involved the unbundling of Kumba Resources' iron ore assets and the relisting of Kumba as Exxaro in November 2006. The primary rationale behind the unbundling was to create a new generation South African company and to broaden the spread of shareholders in both companies to people from historically disadvantaged backgrounds, employees and communities in proximity to the company's operations.
ASSOS - Official Cycling Apparel
According to ASSOS of Switzerland Chief Engineer/CEO, Roche Maier: “The ASSOS way is to Sponsor Yourself and this ethos will carry through to the amateur riders who get to race and live alongside the pro riders during the 8 days of the prestigious Absa Cape Epic. ASSOS has always been on the forefront of innovation and was the first company to launch a carbon bicycle back in 1976, quickly moving into cycling apparel, developing the first Lycra bike shorts in the same year. With this rich history in the sport, riders in the Absa Cape Epic can look forward to decades of experience, technology and innovation when spending long hours riding. Comfort is crucial at the Absa Cape Epic considering that in 2013, riders spent an average of 47 hours in the saddle.”
Columbia - Official Outdoor Lifestyle Apparel
Columbia Sportswear have been “trying stuff” since 1938 and have worked relentlessly to keep their customers dry, warm, cool and protected. Columbia has all the gear and supporting technology needed for the outdoor lifestyle – on the trail, the road, the river and the mountain. With an impressive collection of 19 technologies that make spending time in the outdoors more fun, Columbia is a market leader in sportswear innovation and design. Whether for riders or spectators inspired by what they see, Columbia has the perfect gear for the outdoors. In addition to outfitting the Cape Epic riders and crew, Columbia is developing specific gear for fans and supporters. Products will be available for purchase online, across Columbia’s retail store network, Columbia stockists and at the Cape Epic event. Visit www.columbiasportswear.co.za to view the innovative outdoor gear Columbia offers.
Land Rover - Official Vehicle and Route Partner
For over 60 years, we've built vehicles that redefine automotive standards and capabilities from the iconic Defender to the supremely luxurious Range Rover.
Woolworths - Official Sponsor
At Woolworths we believe good food is food that not only tastes great, it's food that's grown and made with care. Our Good Food Journey is our quest to bring you food that's free of added MSG and preservatives, that uses natural flavours and colours, and that's made from the very best ingredients we can find. We're committed to bringing you: the best quality, tastiest food; ethically farmed meat and poultry; sustainably produced seafood; and a wide range of organic, free range and healthier choices. The importance of high quality and healthy food choices for the participants of endurance events such as the Absa Cape Epic is something we feel strongly about and we're proud to be associated with an event of this magnitude.
SCICON - Official Luggage Sponsor
The SCICON mission is simple – to be the brand of choice when it comes to bike travel and protection.
Their passion is ensuring safe, stylish and stress-free travel for cyclists. They understand that their customers lead active and adventurous lifestyles. From seasoned pros and weekend warriors, to road cyclists, MTB riders and triathletes, their customers have diverse needs and they cater for them all.
SCICON offers a complete range of products to transport bicycles by air travel. Fuelled by innovative design and high-grade materials, they are as good-looking as they are reliable.
Energade - Official Sports Drink
Energade was launched in 1993 as a sports and energy drink proposition. The brand’s success at entrenching the brand with sport consumers at launch was secured through key strategic sponsorships of both SA Rugby and Cricket. The brand also secured an association with the Sports Science Institute of South Africa to underpin all sponsorships with the objective of building brand credibility.
Mitas - Official Tyre
Mitas has been developing and improving tyres over the past five years in such diverse events as the Absa Cape Epic, the Brasil Ride (in Brazil) and the Crocodile Trophy (Australia) with several riders using its equipment.
Mitas is a globally renowned brand of off-road, agricultural and industrial tyres with a history dating back to 1932. It has production facilities in the Czech Republic, Slovenia and Serbia. In 2012 production also started in Iowa in the United States.
SUUNTO - Official Sports Watch
From the highest mountains to the deepest oceans, Suunto equips and inspires outdoor adventurers to conquer new territory.
Tsogo Sun - Official Accommodation Partner
Tsogo Sun, Africa’s premier hospitality, gaming and entertainment group, warmly welcomes you.
A company of unparalleled variety, footprint and scale, Tsogo Sun is listed on the JSE and proudly encompasses a portfolio of 14 casinos and entertainment destinations, strategically located across 6 provinces in South Africa, as well as over 90 hotels in South Africa, Africa, the Seychelles and the Middle East. This includes elegant, individually branded luxury hotels, full service through to select service and properties catering to the budget conscious travellers.
With a vision to provide excellence in hospitality, leisure, gaming and entertainment, our portfolio includes a variety of theatres, cinemas, more than 300 restaurants and bars; and over 250 conference and banqueting facilities, including the internationally and locally renowned Sandton Convention Centre.
Our vision is to provide quality hospitality and leisure experiences at every one of our destinations. Tsogo Sun has the perfect experience for you.
Avis - Official Vehicle Rental Sponsor
Avis Rent a Car is the leading South African Car Rental Company, its success underpinned by the Brand Ambassador programme. Each staff member has made a personal commitment to exceed customer expectations at every interface. Destinations include Cape Town, Johannesburg, Durban, Port Elizabeth, Garden Route and other cities, towns, and International locations...
Buff - Official Headwear
Buff® original multi-functional headwear has revolutionised climate and moisture management since its introduction into the sports market. Its versatility in combating hot sweat, cold shivers, dry dust, icy wind or burning sun in any of its 12 different wearing styles and hundreds of designs is unsurpassed. It has quickly become the equipment of choice for outdoor aficionados like mountain bikers, runners, bikers, mountaineers and skiers to name just a few.
Castle Lite - Official Beer
Established in 1895, The South African Breweries Ltd (SAB Ltd) has a long history of success. It is the second largest brewery in the world, operating across six continents and is one of the South African's leading companies. It’s wide portfolio of brands includes premium international beers such as Pilsner Urquell, Peroni Nastro Azzurro, Miller Genuine Draft and Grolsch along with market-leading local brands such as Aguila, Miller Lite, Snow and Tyskie. Six of their brands are among the top 50 in the world and SABMiller are also one of the world’s largest bottlers of Coca-Cola products. Their markets range from developed economies such as North America to fast growing developing markets such as China and India.
Go Pro - Official Action Camera
We dream. We have passionate ideas about what’s possible in this world. Our passions lead us to create experiences and realities that expand our world and inspire those around us.
GoPro helps people capture and share their lives’ most meaningful experiences with others—to celebrate them together. Like how a day on the mountain with friends is more meaningful than one spent alone, the sharing of our collective experiences makes our lives more fun.
The world’s most versatile cameras are what we make.
Enabling you to share your life through incredible photos and videos is what we do.
This is your life...GoPro.
Mediclinic - Medical Partner
Mediclinic Southern Africa places science at the heart of its excellent medical services at its 52 multidisciplinary hospitals in South Africa and Namibia. Similarly our Corporate Events division has used this philosophy to position itself as a leader in medical support at major events such as the Cape Argus Pick n Pay Cycle Tour, the Kalahari Augrabies Extreme Marathon, the Cadiz Freedom Swim and, of course, the Absa Cape Epic.
The Mediclinic Corporate Events team plans all medical services meticulously by gathering information on participants to assess their health risk from a range of medical conditions, including diabetes and hypertension, and saves this on a sophisticated electronic patient tracking system. This provides medical personnel with instant information on the day of the event. At the same time, any additional medical information is captured, and this data provides a valuable medical legacy for current and future planning and possible feedback to other health care professionals, should this be required.
The clinical input is not only limited to dealing with the injuries and medical problems on the day. It involves months of medical planning around health care strategies, medical logistics planning - including route planning, marketing and brand strategies - sourcing medical professionals and setting up medical service points or field hospitals with all the equipment you would find in a hospital emergency centre.
With Corporate Events and the host of other medical specialities we provide, Mediclinic Southern Africa ensures expertise you can trust.
Amped - Official Product Partner
The hunt for the illusive power outlet is pretty much over. Whether you’re on a flight, a long ride, camping trip, or missioning from one meeting to the next, Amped will recharge your portable devices when and where you need them most. Just plug in, turn on, and keep on going. Take charge. Get amped.
Oakley - Official Eyewear Sponsor
Established in 1975, Oakley is one of the leading sports performance brands in the world. The holder of over 500 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brand on the market. Oakley is famed for its insuperable lens technologies such as High Definition Optics (HDO) which it incorporates into all of its sun and prescription eyewear as well as ski goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into their apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both Men’s and Women’s product lines which target the Sports Performance, Active and Lifestyle consumers.
Pickfords - Official Removal Partner
Pickfords Removals was established in South Africa in 1904 and is widely recognised as one of the leading relocation brands in South Africa. Pickfords realises the importance of hosting international events such as the Absa Cape Epic and are proud to be associated with the event. The 2010 edition saw the introduction of the Pickfords/Absa Cape Epic VOC Centre in the form of a 40ft container.
Sport Taxis - Official Taxis and Transfers
With 30 years’ experience ferrying passengers to various Cape Town destinations, Sport24hrs has proved itself a taxi-industry leader with staying power.
Getting to such a status was no small feat. The taxi company’s dream started rather small scale with a single vehicle permit – issued by the Mowbray Taxi Rank – and a yellow Toyota Corolla. As one can imagine, navigating this combi-speckled terrain, the bright taxi was quite out of place. Let’s not forget the cheaper fare a multi-passenger ride affords.
Sea Point was identified as a better business opportunity. But before a fleet could be rolled out, the company had to hopscotch through endless red tape until finally getting the road transportation board’s approval to operate. In 1984, the transport department gave the proverbial nod and Sport24hrs taxi cab service was born.
Today, Sport24hrs boasts a fleet of 40 taxi cabs – all traceable via satellite surveillance. Choose between a regular or executive taxi, both of which are equipped to the highest safety standards. Sport24hrs pick-up and drop-off service operates in and around the Cape Town CBD up to Camps Bay. Other services include airport transfers, tours and more.
Supersport - Official Host Broadcaster
SuperSport is a dedicated sports network and a successful provider of premium pay-television sports coverage across the continent of Africa. SuperSport is totally committed to covering cycling and sport. They were the first English language network in the world to carry full live coverage of the Tour de France back in 2000.
Muc-Off - Official Bike Care Sponsor
At Muc-Off we’re big into being active. Whether it’s on a mountain, trail or at the skate park, we just love to be outside and going big. We’re obsessed with making the most innovative care products around to keep you and your toys running at their maximum and making them look like new when you’re done!
So what’s the story? It all started way back when Right Said Fred were too sexy for their shirts and Downhill wasn’t even part of the World Cup. Yep, way back in 1991 Rex and Marilyn Trimnell got things started with X-Lite UK. After designing and manufacturing the world’s first twin crown bicycle fork, Rex created a perfectly pink spray to clean his kit. To make a long story short, Rex’s cleaner was the best thing since sliced bread, and it wasn’t long before word got out and Muc-Off was born. Fast-forward to 2016 and Muc-Off is now the go-to brand for top riders and racers from the likes of Team Sky to Atherton Racing. And, in case you haven’t noticed, we do a bit more than our original pink cleaner these days. We have our very own Chain Lube Optimisation Dynamometer and Athlete Performance range including a unique Amino Patch Technology.
SCOTT Sports - Official Tech Zone Partner
Our Tech Zone Partner is an international sporting goods company. SCOTT Sports develop, produce, and market bicycle, wintersport, motorsport, and running products worldwide. In 1989, SCOTT introduced one of the most significant product innovations in the history of cycling - the aerodynamic handlebar.
SCOTT Tech Zones will provide full technical support to all riders participating in case of any mechanical issues during the race, regardless of bike and components used. In Addition SCOTT Sports has a long history of sponsoring leading competitors in the Absa Cape Epic.