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Squirt Cycling Products now Bike Care Supplier

2019-01-30

Mountain bike stage racing is a true test of any athlete; rugged trails and varying weather conditions, day-after-day, take their toll on rider and machine alike. BikeRadar, one of the cycling industry’s best respected websites, published a piece in 2015 detailing the brutal effect that the terrain has on equipment at the Absa Cape Epic. Considered it the pinnacle of mountain bike stage racing BikeRadar stated “what survives the Epic, will likely survive anything.”

Riders, keenly aware of how important it is to take care of their machines to nurse them through the eight-day African race unscathed, know that a clean and well-maintained bike is crucial to finishing. In particular a clean and well-lubricated drivetrain can limit the risk of potential issues. Thus all riders will be relieved that Squirt Cycling Products® is now the event’s Official Bike Care Products Partner. 

“We are proud to have Squirt Cycling Products® join the Absa Cape Epic team” Michael Flinn, Managing Director of the Absa Cape Epic recounted. “As a fellow proudly South African success story we have followed their rise in the international market and feel that our collaboration with Squirt Cycling Products® is long overdue. We are sure that the riders at the 2019 Absa Cape Epic will appreciate the excellent job the Squirt Bike Wash team will be doing every day and the presence of the Squirt Chain Lube teams at the water points.” 

Squirt Cycling Products® will provide much-needed maintenance during (at the Squirt Cycling Products Chain Lube Station at each waterpoint), and after each stage (Squirt Cycling Products Bike Wash). Squirt’s proprietary formulas will be on-hand – in the form of a unique, wax-based chain lubricant and a concentrated biodegradable bike cleaner (Squirt Bike Cleaner®). With their bikes cleaned and their chains lubricated riders will have two significant concerns taken care of for them. Allowing them to focus on the trail ahead (and hopefully take in the magnificent African scenery too). Riders can also look forward to a gift in their race pack from Squirt Cycling Products.

Danie van Wyk, Director at Squirt Cycling Products®, says: “Since we launched Squirt Cycling Products® in South Africa 16 years ago (now available in 50 countries), we have supported many international and local participants taking on the Absa Cape Epic with our range of bike care products, as well as using this event as the ideal testing-ground. In fact it was the rugged and unforgiving 2018 Absa Cape Epic  riding conditions which provided the final stamp of approval for our new Squirt SEAL Tyre Sealant with BeadBlock®, which we launched in October last year. Our products are tried, tested and trusted by some of the biggest names in mountain biking. Many Squirt Cycling Products® brand ambassadors will be taking on the event this year and we are proud to be there supporting each of them as well as being provided with the opportunity to prove the world class nature of our products to the rest of the field. We would like to wish each rider the very best for the 2019 Absa Cape Epic.”

Indeed, Squirt Cycling Products® remain the choice of Olympic gold medallists, world and national champions and teams – including Julien Absalon, Alan Hatherly, Bart Brentjens, Rudi van Houts, Ralph Näf, Mariske Strauss, Martin Gujan, Jennie Stenerhag, Centurion Vaude MTB Team, CST Sandd Bafang MTB Team, KTM Pro Bike Team, MMR Factory Racing Team, Focus MTB Team, Thömus / RN Racing Team and previous XTERRA World Champion Bradley Weiss (to name but a few).

Not only do Squirt Cycling Products® support some of the greatest athletes in our sport but along with the Absa Cape Epic they are also the Official Bike Care Products Partner of the Swiss Epic and the Epic Series. Riding in the steep alpine terrain of the Canton of Graubünden the Swiss Epic provides a very different test of riders, bikes and bike care products. Squirt Cycling Products® though have proven equally adept in those damp high altitude conditions as they have on the dusty trails of Africa. 

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